Two Simple Steps To Improve Your Ads Overnight
- Tomer Khasin
- Oct 21, 2024
- 2 min read
Wanna know what’s the biggest challenge with running ads in 2024?
The fact there’s so much information out there it can be paralyzing.
So many different YouTube videos on the subject.
Entire libraries on how to write ads.
But if I had to give you just two steps you could implement today, and make a drastic difference in your ads…
…It will be the ones I show you in this article.
Stop Doing This With Your Ads
Let’s go back to university.
Imagine you have the most important test in your semester tomorrow. And you did what any responsible adult would do…
…Not study at all
Spent the entire month getting drunk, partying, and doing what 99% of college students usually do.
So your only way to pass is by copying from a friend.
But in the end the professor sees that your tests are almost identical, and he fails both of you.
What does this have to do with your ads?
Your prospects are much like that college professor:
Once they realize you’re copying and making the exact same claim as the competitor. They’ll ignore both of you.
So stop doing that at all cost.
Fixing Your Marketing
Here’s how to write ads that outshine your competition:
We don’t need to reinvent the wheel. Just follow this formula and you’ll be far ahead of most businesses.
It’s called the P-D-S structure and it will guide you every time you sit down to write:
‘P’ Stands for Problem - call out the problem of your prospect.
‘D’ Stands for Disqualify - Talk your prospect out of using other solutions.
‘S’ Stands for Solve - Present your solution.
Example:
‘Struggle to get more clients?
Marketing is important…
…However, there are already 101 things on your to-do list, and they are all important to!
Hiring an agency is expensive, and unless you have a budget of tens of thousands of dollars…
…then your account is often managed by the intern of the assistant of the assistant. Which is Not ideal.
That's where we come into play.
Your local marketing agency that guarantees results.
We’re so confident in our ability that we offer a simple promise:
We beat your current ads or you pay nothing.
Fill out the form for a free quote.’
See how the PAS formula comes into play?
Implement this in your ads, and I guarantee your results will improve dramatically.
Hope you enjoyed this article,
Talk soon.
Tomer.
P.S. Want me to check, rewrite and improve your materials using the PAS formula and other frameworks I didn’t talk about?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.tk-creative.co/en/free-marketing-analysis
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