2 Hacks For Writing Killer Headlines

You can ask any expert. Read any book. Look at any article online…

And you’ll find that there’s ONE thing every person on the plant agrees on:

Your headline is the most important part of your ads, blogposts, YouTube videos, etc…

And the problem is that most headlines are boring. They’re so bad that 80% of them get ignored. 

This is what the 80/20 rule says... But in my opinion that’s way too generous. 

I say the split should be more like 90/10.

Maybe 95/5.

So today I'm gonna show you two concepts that will help you write killer headlines. Meaning we’re gonna grab your prospects by the eye and force them to read. 

The 2 Us For Writing a Solid Headline

Here’s a secret. A formula. A way to look at your headline and tell if it’s good or not.

It's called the 2 Us principle:

Does your headline promise something useful?

Is your headline ultra-specific?

Let's look at a few examples:

4 Little-Known Mortgage Tricks

Your Home Sold Within 94 Days… Or We Pay You $1,500

Take out the specificity and your headline becomes weaker:

Good Tricks For Your Mortgage.

We’ll Sell Your Home… Or Give You Some Money If We Fail.

Take out the usefulness and your headline is dead:

4 Little-Known Tricks For Scratching Your Back.

Your Toaster Sold Within 94 Days… Or We Pay You Half A Cent.

Genius Headline Formula From The 90s

Imagine you had a ran an ad that could only have two things:

1. A headline

2. A call to action

What would put in that headline to make people respond?

Let’s see if our previous examples pass this old-school test:

4 Little-Known Mortgage Tricks. 

Click below to download the free guide.

Your Home Sold Within 94 Days… Or We Pay You $1,500. 

Click below to get a quote.

Use these hacks to write headlines that force your prospects to pay attention.

Hope you enjoyed this article.

Talk soon,

Tomer.

P.S. Want to know a formula for writing killer body copy for your ads? Let me know in the comments and I’ll make an article on the subject.