How To Build a Stellar Offer Using a Simple Question
- Tomer Khasin
- Nov 13, 2024
- 2 min read
You could have the best marketing in the world. You could hire Jordan Belfort to call your leads… None of this would matter if your offer is weak.
Same for the opposite side:
If you have a strong offer everything else becomes easy. It’s like your product/service sells itself.
Today we'll talk about the single question you need to answer to build a lethal offer.
One that forces your ideal customers to BUY. and then buy some more. And some more.
Four Things That Make Prospects Jump On Your Offer
Here’s an offer I recently made for a prospect:
‘We beat your ads within 60 days… Or you get a full refund on our management fee.’
There are four factors that make this proposal solid:
Desirable outcome
Low risk
Quick results
No effort & sacrifice on the prospect’s part
Keep these factors in mind. They’re gonna help you answer the ultimate question…
You Can Laugh At Client Worries — If You Answer This Simple Question
Most offers are absolutely BORING. They’re so bad I’d prefer Kamala won than to take them.
Now what do I mean by boring?
How many times have you heard a real estate agent say:
‘Get in touch to know how much your house is worth’
This is what EVERY agent says. And that’s why this offer is boring as hell.
The only way you’re gonna stand out is by asking:
‘Can I offer something my competitors won’t’
Can I offer to do it quicker? Better?
With less sacrifice?
Less risk?
Let Your Competition Beat You On This
For the love of god.
I’m honestly gonna beg you dear reader… PLEASE.
The one thing you should never strive to beat your competition on… Is price.
This is the worst type of offer you can come up with - the ‘cheap’ angle.
There’s a quote we should print at the front door of every business:
‘There’s always a moron willing to do it for cheaper you’
So figure out a different angle.
Conclusion
Use the four factors we talked about, combine them with the ultimate question… And go be like the godfather - Make people offers they can’t refuse.
Hope you enjoyed this article.
Talk soon,
Tomer.
P.S. Want help coming up with an offer that forces people to buy?
Get in touch for a consult. During which I’ll review your marketing, then come up with a strategy of what I’ll do differently, and finally show it to you.
Without cost.
Sounds good? Get in touch for a free consultation call.
Comments