One Thing Successful Companies Do Really Well

I’m about to tell you something that might sound a bit threatening, but it’s for your own good.

Even if you have the best product/service in the world, if you won’t grasp what I’m about to share with you, your company is destined to struggle. 

There’s an element related to your marketing, which in my opinion is as important as the quality of your service.

And if you get it wrong it will affect the way people perceive your business and how much they’re willing to pay you.

Here’s what this is all about:

Most Companies Market Themselves The Wrong Way.

Whenever they try to prove that people should buy from them, they tend to go into detail about their achievements and customer reviews and blah blah blah…

All that information is nice, but there’s something far more powerful you can show to almost force people to buy.

Before we go over it, let's take a look at the things your customers aren't so impressed with, but you might think is super important.

All Of This Is Secondary

• Written Reviews.

Like I said earlier, people don’t care THAT MUCH about written reviews.

Sure, it's important that you have good reviews, but people know that it's pretty easy to fake them.

Any business owner can enter his website from a different Google account and write hundreds of reviews.

• Social Proof From Magazines Or Newspapers.

Nowadays every company gets mentioned somewhere so not that impressive anymore.

Unless it’s a LARGE magazine like Forbes or Inc, people won’t be super impressed.

• Awards & Prizes Your Company Won

We understand you appreciate your awards because you worked hard to earn them, but,your customers probably don’t know the organization that gave them to you. 

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Everything I mentioned so far is not UNIMPORTANT. 

You need to have reviews, and if you get mentioned in some magazine or win a prize then sure mention it.

But it’s not your ultimate weapon for attracting customers.

The Most Effective Way To Make People Want To Buy Is…

…not customer reviews.

...not your achievement or years of experience.

The secret is to show off the end result of your work.

You're a photographer? Run ads showing beautiful pictures of your clients.

Landscaper? Show a garden you designed.

Now what about cases where you can’t visually show off the end result?

Than the absolute best thing you can do is record a video of your clients saying this:

“Before I reached (your company) I struggled with (problem).

I tried to solve it with (failed solution) and nothing helped me.

Thanks to (your company) I no longer struggle with (problem) and my life is much better."

A video that showcases their transformation.

So in conclusion, make sure to show the end result of your work.

Hope you enjoyed this article. 

Talk soon,

Tomer.

P.S. If you want us to look at your marketing plan and see what we could do for you, get in touch here.