Hlw Using AI Can Kill Your Business

AI can be great for saving time and automating tasks. But one thing you should never, ever, let it do is:

Write. 

AI-generated content/ads are dreadful.

And by the time you finish reading this, I guarantee you’ll want to delete any AI-written content you’ve ever posted.

You’ll be convinced that chat gpt sucks ASS.

Let’s get dive in:

Biggest Weakness Of Chat GPT

Wired question: 

Ever wondered what shows like The Walking Dead and Friends have in common?

The answer is actually one of the biggest secrets to getting attention and selling:

People.

These shows are all centered around people. And their dramas, struggles, fights, etc.

That’s exactly why AI content is repulsive - Because it doesn’t sound like a person at all.

I mean just look at this ad for example: 

‘Revitalize Your Space with [Your Company Name]!

Are you ready to transform your home into a haven? At [Your Company Name], we specialize in crafting beautiful, functional spaces that reflect your personal style.’

Imagine having a conversation with your spouse and telling them:

‘I really want to transform our home into a heaven and revitalize our space. Let’s hire a designer!’

Prospects can smell it when you let chat gpt write for you, and it makes them run away.

Because remember, people like to watch, talk, and buy from other people. Not AI.

Stop Kicking In Open Doors!

Another issue with AI, and to be fair it’s also common in human-written content:

Called ‘kick in open doors.’

Sometimes we tend to treat our readers like toddlers. AI does this all the time and it’s the most annoying thing in the world.

Take this ad for example:

‘Struggling to get more clients?

Clients are the lifeblood of your business. You can’t make money without them. And you also can’t grow.

Every business owner wants to grow. And the only way to do that is by getting more clients. 

If you fail to do that, your business won’t survive, and then you won’t be able to pay the bills.

When you can’t pay the bills, it’s hard to get along.’

WOW JUST GET TO THE POINT ALREADY!

AI likes to explain problems that people are usually aware of. And it goes deep into them until the reader gets tired.

Don’t do this in your writing… Unless you want to piss people off.

The Death Of AI Writing

Don’t use AI to replace actual thinking. It can’t handle tasks that require creativity, empathy and general understanding of people. 

We want your materials to have a heart and soul… Something that makes other people connect with it.

Hope you enjoyed this article.

Talk soon,

Tomer.

P.S. Want me to add a human touch to your materials? Make your prospects addicted to your content?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: https://www.tk-creative.co/en/free-marketing-analysis