Do You Make This Mistake In Marketing?

Ever heard of “ad confusion”?

Chances are you didn’t because I just invented this term.

After seeing hundreds of business owners make the same mistake, I had to give it a name.

Almost every client we worked with is guilty of it… Every ad that came across our desk. 

And it’s so simple that even a toddler could fix it, but that’s also why it’s easy to miss.

“Ad Confusion” - What It Means And Why It’s Costing You Money.

This one might surprise you: Most people who read your social media ads are not people.

They’re zombies. Our brains are almost turned off when we scroll.

This is a bigger problem than you can imagine. Because it’s never been easier to confuse someone with your marketing.

I’d rather your ads to be boring, weak or even insulting…

…everything but confusing.

Why Confusing Ads Are The Worst

There’s an old saying that every business owner should remember:

Confused customers do the worst thing possible…

…Which is NOTHING.

They ignore you and scroll on.

Ever felt like people don’t see the quality of your service? Can’t appreciate it?

It’s because your ads didn’t show it in a clear way.

First Step To Fix Your Marketing

Ad confusion can happen anywhere in your ad. The opening, the ending, etc.

Easiest way to spot it? 

Read your copy out loud.

See if it flows. Where do you stumble? Where does it sound weird? Would you actually say this to a human? 

Remember that people who read your stuff are in zombie mode. 

So make sure it’s VERY easy to understand.

Apply this advice to your ads/content and see how much more response you get.

Talk soon,

Tomer.

P.S. Want me to check, rewrite and improve your materials to avoid ad confusion?

Get in touch with us today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: tk-creative.co/en/free-marketing-analysis