Do You Attract Nightmare Clients?

Do you ever dread answering the phone and discovering it’s one of those clients that’s always complaining?

Demanding to pay less and asking you to work for peanuts? Those who don’t appreciate what you do.

I’m about to show you a reason why your business attracts this type of clients, and how you can reverse this trend and start attracting your ideal ones!

The Type Of Businesses They Prey On

Whenever a business owner is unhappy with his clients, he should first look at his price.

The mistake of many companies is to strive to be cheap in order to attract customers, but this is actually the worst business approach that exists.

At first, your business fills with horrible customers you dread serving, but that's just the beginning…

The Race To The Bottom

The moment you decide to compete on price is the moment you decide to go bankrupt. 

Every time you’ll try to be cheaper, your competition will do the same. 

And the problem is that there is always someone that can afford to be cheaper than you.

So not only are you playing a losing game, but you’re also suffering the entire time by serving clients who drain your soul. 

This is why the only way to succeed is to become the “hot girl" of your industry.

Here's what I mean:

The Hot Girl Vs. The Rest Of The Competition

Imagine having to choose between two doctors for an urgent surgery...

The first doctor is a guy you read articles from, saw plenty of people thank him for saving their lives, and he’s a well-known doctor in your area.

The second doctor is a guy you randomly found online. He doesn’t have that many testimonials, and he doesn’t have articles to demonstrate his expertise.

Now let’s assume that both of these guys studied in the same class in med school. Let’s assume they also have the same amount of years of experience.

Which one of them do you think can get away with higher prices?

Of course the first doctor because he’s perceived as the “hot girl” of the industry. 

So that’s exactly what I want to take away from this article... Make sure that people perceive you as the expert in your industry. 

This will allow you to INCREASE your prices and play a game you can actually win.

Hope you enjoyed this. 

Talk soon,

Tomer.

P.S If you want us to look at your marketing plan and see what we could do for you, get in touch here.